Roles and responsibilities

A web editor answers to their immediate manager and has overall responsibility for the web presence of the faculty, department or equivalent. To ensure a clear mandate and clear responsibility, it is recommended that only one person has this role. There is likely a need in most units at the university for an assistant web editor. The assistant web editor, with the same skills and permissions as the web editor, shall be able to act on behalf of the web editor as a backup, as well as support and assist the web editor. The assistant web editor is subject to the same course completion requirements as the web editor.

• In consultation with the assistant web editor (same permissions as the web editor), responsible for the structure and development of the unit’s presence on the web.
• Coordinate content editors and web work at the department/faculty/equivalent.
• Responsible for basic support to the unit’s content editors. This includes answering simple user questions and providing advice on content.
• Write, edit and publish content on the web.
• Adapt and remove published material and the structure/information flow of web pages at the department/faculty/equivalent, in compliance with the guidelines for the university’s digital presence.
• Work continually with web analysis, website statistics, search engine optimisation and reporting using the Google Analytics and Siteimprove tools.

In addition to a web editor, each department/faculty/equivalent may need one or more content editors. A content editor mainly works with fact checking and updates to existing content.

• Responsible for publishing content on specific web pages belonging to the department/faculty/equivalent.
• Assess and adapt published material on specific web pages belonging to the department/faculty/equivalent.
• Write, edit and publish pages, news articles and calendar events on specific pages belonging to the department/faculty/equivalent (such as a section or research group).