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The University of Gothenburg’s external website, www.gu.se, to be launched in June 2020, will be a shared website for the university University where we gather information under shared entry pages. The website will be search-based, and the content will be tagged with categories to make it easier for visitors to find what they are looking for.

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  • The website will be centred on user needs, not the organisation’s structure.

  • www.gu.se is a shared external website for the University of Gothenburg. The core content will be gathered under shared entry pages.

  • Clearer and simpler information structure with fewer but longer pages.

  • Search and filter tools central to helping visitors to navigate the website.

  • The new website is modular and based on several modules/components that are used for all pages.

  • More templates for different content types to improve clarity and make things easier for editors and visitors alike.

  • Promos, buttons and colours used to draw attention to important content and encourage action (course application, contact search, etc.).

  • News and Events – new gathering place for news, events and popular science.

  • Simple and flexible for editors. Information updated in one place only.

PowerPoint presentation Concept and Design

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